An earlier post talked about social media and how it can help make your logo and brand more visible online. Without a doubt, everyone, including you, should be taking advantage of social media’s ability to reach a wider audience.

However, it is not enough to just post anything on social networks — your post needs to be interesting and catchy, too. This article talks about how to create attention-grabbing posts that will point social media users towards your website.

1. Make it count!
On social networks such as Facebook, Google+, and Twitter, it is best to compose short posts, especially since users do not really want to spend too much time reading each single post. On the other hand, if you need to write more and create a longer post, then that should be fine — as long as you choose your words carefully. The bottom line is to go for quality rather than quantity. If you have quality content, then people will read, regardless of its length.

2. State your point.
What exactly do you want to say? To whom? Don’t forget to craft a message as well as identify your target audience. Put yourself in their position and anticipate how they will respond to your post. Will it have a positive or a negative reaction? If you state your point clearly and concisely, people will get the message and respond accordingly.

3. Write catchy titles.
Generally, there are five basic types of headlines: entertaining, goals, “how to,” news, and problems. Choosing one type or combining different types makes for a well-written headline. Once you have crafted a headline, you need to ask yourself: Will it catch the attention of your target audience? Will it make them curious enough to read on? Bear in mind that on social media, there are many other posts competing for your readers’ attention. Hence, an eye-catching headline is what you should aim for.

4. Consider your format.
Format includes the overall “look” of your text. It includes the font style, font size, lay-out, and other elements of your post. Don’t forget that social media is a highly visual platform. This means creating posts that are reader-friendly, contain titles, subtitles, and graphics, which leads us to the final tip below.

5. Use quality graphics.
Just like website content, social media posts should not be “text-heavy.” Today’s readers are always looking for other elements, i.e. graphics, photos, and other visual presentations. Of course, make sure that these are of good quality and resolution. Good graphics, together with well-composed texts, are a perfect combination for social media.

Given the popularity of social media, it is highly likely that people will keep on using them in the long run. Once you learn how to tap its potential for driving people to your website, then you can be sure to expect more visitors, and eventually, customers, in the future.