In today’s “wired” world, going online has become a regular part of practically everyone’s daily routine. Hence, web designers are constantly thinking of ways to improve the online experience: enhancing the colors, choosing the best graphics, using multimedia, and so on. However, although all of these elements are important in creating an impressive website, we should not neglect one equally important part of web design: the microcopy.
What is “Microcopy”?
Put simply, the term “microcopy” refers to the composition of words at a “micro level.” Basically, this includes all the texts and messages that appear on a website — headings, small print, tabs, links, navigation, and many other elements. The main purpose of the microcopy is to help create a user-friendly site that makes it easy for anyone to navigate and use it. In addition, it can also aid in improving online interactions and experiences.
The “Backbone” of Communication
While color and graphics are extremely important in web design, we cannot underestimate the power of words, which are considered as the “backbone” of communication, even on the Internet. From the very beginning of the designing process, the writing copy should be carefully planned, drafted, revised, and meticulously edited to ensure a successful result.
Imagine this scenario: A user visits a website that contains eye-catching pictures and colors, but when he starts to read the content, he quickly loses interest. The fact is, no matter how visually stimulating the design may be — without a clear and strong message, it is not truly effective!
If you happen to be one of those designers who have focused too much on what people “see” rather than what they “read” and perceive on your website — do not panic! Here are some tips that can help you in making a microcopy, integrating it into your design process, and generally getting back on track:
- Setting the agenda. First things first! Talk to your design team about reintegrating or enhancing the microcopy into the general work flow.
- Establishing guidelines. This involves identifying key persons and their tasks, as well as how the whole team can ensure that the microcopy is given priority.
- Hiring a copywriter. Copywriters are equipped with the writing skills and vocabulary needed in composing effective messages. And so, hiring a copywriter would be a wise idea.
Ultimately, the microcopy should not be taken for granted. Just as fantastic visuals draw users in, so do content that are clear and well-written.