Being a graphic designer is both fun and stressful.
Every design provides a sense of fulfillment, but you will also need to keep your sanity intact as you will be dealing with different types of clients.
Why should you profile your clients?
Knowing who you are dealing with will help you organize the design process. It also enables you to know what goes on inside their heads.
1. The Control Freak
This type of client wants to be in total control of the project. You cannot proceed with your design concept unless you get approval from this client. You need to cater to their whim and perhaps, nod along with whatever you are told to do. The boundaries you set for your work processes and concepts become non-existent if you are dealing with the control freak. Becoming a puppet on a string is an understatement.
Consider detaching yourself from the project because in this case, it is the control freak that sets the pace. Let things happen as this means deviating from your usual work process. Just wait until you accomplish the project.
2. The Hard-To-Please Client
Nothing will ever satisfy a hard-to-please client as they always have something to pick on. Just when you thought that you have already finished the project, the client will inform you about last-minute changes. You can hear consistent complaints from this type of client that you would rather want to crawl in a black hole.
Patience is required for a hard-to-please client and it should not affect you personally. While you may feel hurt as they tend to doubt your skill, keep in mind that it is not about you, your skills or your talent.
3. The Do-It-Yourselfer
Dealing with this client is tantamount to having two clients for one project. You are torn between pleasing the person who hired you to work on a project and the person who chose you to finish the project just because they do not have the time to do it. Some excuses you would hear include “”I can do this myself but I have a busy schedule””, “”Not sure about your technique, but I would have done it differently”” or words to that effect.
While a Do-It-Yourselfer may recognize your talent which is why they hired you in the first place, they want you to know that you are just a mere replacement for the project they can do better if only they had time on their hands. Acknowledge them because that is what they want you to do.
4. The Easy-To-Get-Along Client
If you have already lost hope that no such clients exist, the good news is there are still plenty of clients that will respect your artistry and completely understand your scope. They pay in a timely manner, appreciate your hard work and would not even attempt to negotiate for a cheaper service cost.
This type of client shows confidence in your capabilities and demonstrates willingness to get you involved in the project. So, sit back, relax and enjoy!