Whether you are an expert or a beginning designer, the number one thing that clients expect from you is this: convert online visitors into loyal customers. To do this, you need top-notch skills that not only enable you to create fantastic sites, but to attract potential buyers as well.

Here are four tips that can help you boost your web design skills:

Tip #1 – Understand your audience.
Your client’s target audience is now your audience. How old are they? Where are they from? What are their interests and preferences? Knowing all of this is essential as you plan the website’s design. Here, you will need to apply some marketing and research skills. Fortunately, there are numerous marketing tools online that can help you, such as Census.gov and Yahoo Insights. Being familiar with social networks like Facebook and Twitter is also important, as these can help provide demographic information about the target audience.

Tip #2 – Learn about branding and niche placement.
The Internet makes it possible for you to reach a wide audience, but the question is: how can you make your website stand out among a billion others? The key lies in effective branding and niche placement. Branding involves creating and communicating a distinctive image of your client’s product, service or message. Niche placement, on the other hand, means gearing the brand towards a specific market that are most in need of the said product or service.

Tip #3 – Ensure quality of content and design.
Accurate and appropriate content is essential in designing a website. In order to ensure this, consider the characteristics of your audience. What information do they need about a product? How can you express this information to them clearly and effectively? For this you will need a good combination of text, images, and even audiovisual presentations. Quality design, meanwhile, is related to your use of color, font, and overall theme. Will you need a minimalist or a more specific look? Again, you need to consider your audience’s tastes and preferences.

Tip #4 – Gather customer feedback and apply analytics.
The work doesn’t stop after a website is designed and launched. Is the website successful in attracting and converting visitors into customers? How many clicks does it get in a day? Are customers satisfied with the products or services being featured by the website? The only way to know the answers to these questions is by gathering customer feedback and using analytics. There are various tools and software that can be utilized for this purpose.

Knowing about the target audience, branding, niche placement, quality content and design, customer feedback, and analytics is a must for every designer. Armed with these skills, you can look forward to creating and designing not just beautiful, but also successful, websites.