In the past, when people hear the word “logo,” they typically think of a static, two-dimensional image that appears on a product, billboard, or building. It rarely changes its appearance and stays the same for quite a long time.

On the other hand, these days, the Internet has made it possible for the logo to evolve into something that is animated, dynamic, and may be changed in a shorter span of time: the logo system.

The Logo System
A logo system is basically a graphical framework that can be modified based on an event (e.g. a national holiday), season (e.g. Christmastime), or situation (e.g. breaking news). They are believed to have evolved from what used to be called “flexible logos,” an example of which is MTV, which often changes in terms of color and design. However, while the MTV logo variations may be viewed as more of a “cosmetic” feature, today’s logo systems take things a step further. Google and DC Comics are examples of companies that are currently utilizing logo systems.

The Google Doodle
Every day, the “doodle” that you see on Google’s search page, changes – from an illustration commemorating Marie Curie’s birthday to a drawing that features the latest expedition to Mars. All over the world, local Google offices change their doodles based on that country or region’s holidays, events, or trending news. When you place the cursor over the “Google Doodle,” a short caption describes what the illustration is about. If you click further, you are taken to a page that provides more interesting information about the doodle.

The doodle is Google’s way of sharing online the most relevant, interesting, and important news of the day. In this manner, they are not only able to provide date, but they are also able to show that they are on top of things; that they are a trusted source of information.

The DC Comics Logo
DC Comics is known for its printed comic books that are popular worldwide. Over the years, more and more readers have come to purchase and read their comic books. The most popular stories have even been made into movies and become blockbusters in the theatres. This shift from the printed page to the big screen has prompted DC Comics to re-design its logo based on a specific character or story. The letters “DC” itself does not change, but the color and texture of the image is modified depending on the character that the book or film portrays.

Both Google and DC Comics have successfully transformed their original logos into something that is more dynamic and diverse. After all, a logo is not just a symbolic image; rather, it is a powerful communication tool.