Logo Quiz is a popular smartphone game these days. The objective is simple: identify the brand being represented by a logo, either by selecting from a set of given choices or by typing in the correct answer. Some names are easily recognizable, while others are quite hard to recall. What makes some brands stand out among the rest?

Consider a popular example: Apple. When one sees the Apple logo, one immediately knows that it is not referring to an actual fruit, but a brand of computers, laptops, smartphones, and other electronic gadgets. It is pretty simple: an apple-shaped logo with a leaf and the characteristic “bite” on the side (notably an acronym for “byte.”) When the logo came out in the 1970s, it was multicolored; in the late 1990s, the color was simplified. However, the distinctive “apple” shape was still there — a testament to how the brand has withstood the test of time.

Shell is another good example. The very first logo was a single, black-and-white “shell” in the early 1900s, which evolved into a red and yellow scallop shell in the 1940s. Since then, nothing much has changed except the overall outline of the logo. Today, the red and yellow shell-shaped logo is still recognizable as one of the world’s biggest oil producers — a familiar sign where one goes to refill a car’s gas tank.

What makes the Apple and Shell logos so memorable? It can be noted that both logos are recognizable, adaptable, and able to stand the test of time.

1. Memorable logos are recognizable.
Both Apple and Shell make use of logos that represent an actual apple and a shell. This use of already known objects makes the association between the logo and brand much easier. Anyone can look at the Apple logo and there is instant recognition; likewise, a quick glance at the Shell sign and a person can easily identify the brand. Both logos are simple, yet distinct and familiar.

2.Memorable logos are adaptable.
Whether on an smartphone, laptop, or personal computer, the Apple logo is identifiable. Likewise, the Shell logo may be recognized in a printed brochure or a lighted shop sign. In other words, both logos can be used across a wide range of media, packaging, and presentation. Even if they are in black and white, they are still recognizable. They may be printed on a small business card or posted on a large billboard, yet still look clear and presentable.

3.Memorable logos can stand the test of time.
As mentioned earlier, both the Apple and Shell logos have lasted throughout the years. The colors may have changed, but the overall look and shape still remain. Thus, generation upon generation of consumers have come to know them. The companies have expanded over time, yet their logos still prove to be familiar representations of their quality products and services.

These are what make logos memorable, as proven by Apple and Shell. Hence, if you want your logo to be easily recalled by Logo Quiz players, see to it that it is recognizable, adaptable, and able to stand the test of time!