For websites cluttered up with ads, logos and posters, minimalism is an excellent alternative. While its concept revolves around stripping away excess elements, it leaves a calming but powerful effect. Although minimalism is not the latest concept in graphic design, most art forms these days have a trace of minimalism. This design is evident in logos, fashion and even architecture. However, a minimalist design should not fall short on essential elements or its purpose will be defeated. Layout, white space, graphics, color and typography play a vital role in minimalist design.
The elements of minimalist design
Layout: This element is the ‘be all and end all’ of minimalist design because a graphic designer must see to it that the page makes sense. The main objective of minimalism is to ease viewers into finding what they need without much thought. A graphic designer is on the right track if the websites and posters are laid out based on the concept of minimalism.
White Space: Negative space creates balance and provides a structure to a group of elements. An object creates a powerful impact when there is a greater empty space. If there are small bits of information that require emphasis, a negative space will serve a powerful purpose.
Graphics: Graphics are very effective when used in minimalist designs. If used strategically, they can be more effective than a written message. The relevance of graphics to the topic is important.
Color: Color choice needs to be strategic in minimalist design. As a rule of thumb, the colors must be kept to a minimum. More often than not, black, white and grey are used in minimalist design. However, anyone using minimalist design must remember that even though all colors are acceptable, they should be used properly. Colors with the greatest contrast are the most effective and they are used together. This is why designers use bright and bold primary colours.
Typography: Minimalism is not just focused on graphics, colors and layouts because typography is also an essential element. Two or three styles are appropriate. Many minimalist designs use one font for body, one for headlines and one for navigation on websites or subheadings.
Minimalism: Web, Logo, Media
When used strategically, minimalism can work wonders on web pages. However, there are websites that may not consider this design practical due to some design limitations. At present, designers use minimalism to de-clutter a website. In the media, minimalism is also a preferred design because of its effectiveness. It has the power to convey a strong message cleanly and quickly. When all elements are fused into one, minimalism can turn a poster into a visually appealing and functional medium. Minimalism can also be used in logos. Companies use logos so they can be easily remembered. A minimalist logo is a popular choice as they make such designs recognizable.
A website that is clean and easy to navigate can be achieved through minimalism. The concept might be simple but it can also be tricky because mixing the right elements is important and crucial to this graphic design.