One important aspect of web design is the written text or content of a website. Many designers are concerned about the overall layout and appearance of their websites, but not everybody focuses on the written aspects of their work. This is a huge mistake as there are many journalistic practices that may have been acceptable in the past, but have now become outdated or are simply not applicable to web design.
This article talks about tips that every web designer should know when it comes to grammar and spelling, fonts and lettering, as well as alignment and spacing.
Grammar & Spelling
Correctness is the first and foremost ingredient to being a good writer. This involves checking and re-checking your work for spelling errors, grammatical mistakes, punctuation, and the like. Even the smallest spelling mistake can make your website appear unprofessional, so do not take correct grammar and spelling for granted.
Fonts & Lettering
- One of the most popular fonts is Helvetica — which is exactly why you should avoid it. It has become so popular that everybody seems to be using it! There are many other fonts that look good, such as Antique Olive, Futura, and Trade Gothic. Do not be afraid to try other font styles.
- Most design software include tools such as underline, drop shadow, emboss, rainbow colored, and so on. However, just because they are there doesn’t mean you should actually use them! Instead of making your text better they might only make it harder to read; hence, it would be best not to use them at all.
- Moreover, avoid using ALL CAPS. Not only are these harder to read and unnecessary, but they also give the impression that you are “shouting,” which is a no-no in the writing world.
Alignment & Spacing
- When it comes to alignment, avoid using a centered layout because this creates a rather weak and boring appearance. A left-aligned layout is better as it appears stronger and more consistent, leading to a more “dynamic” look.
- In the past, using a half-inch indent was the norm for beginning a paragraph. These days, however, it has become the standard to use a space of one “em,” which is equivalent to about two spaces, instead of five.
- Another common mistake that designers make is to press the “enter” key two times in-between paragraphs. Avoid doing this as this creates too much space between paragraphs.
- One more mistake that some designers make is using hyphens as bullet points. It is much better to use dots or distinct shapes instead.
These writing tips are some of the most important things to remember in web design. Always keep in mind that being a great designer involves not just being able to draw or sketch, but paying attention to the written text as well!